|
(PS: If you're concerned about your privacy, there's no need to
worry.
We won't rent, sell or share your e-mail address with anyone else.)
Here's our current issue:
__/ __/ __/ __/ __/ __/ __/ __/
__/ __/ __/ __/ __/ __/ __/ __/
BILL STOLLER'S PUBLICITY
INSIDER UPDATE
__/ __/ __/ __/ __/ __/ __/ __/ __/ __/ __/ __/
__/ __/ __/ __/
an eZine from Free Publicity,
the Newsletter for PR-Hungry Businesses
written and edited by Bill Stoller
6 Horizon Road -
Suite 1705 Fort Lee, NJ 07024
201-224-3737 (office line) 415-532-1640 (fax)
Library of Congress ISSN # 1539-7564
e-mail:
bill@publicityinsider.com
web:
http://www.publicityinsider.com
Greetings and Salutations Fellow Publicity Insiders!
Welcome to Bill Stoller's Publicity Insider Update, a free eZine
about publicity, PR & promotions for businesses & entrepreneurs.
Publicity Insider Update features hot new publicity tips,
press release advice, useful information and news about Free
Publicity, our full-length, subscription-only newsletter that can
really help you and your business find your way to publicity success.
Please feel free to pass the Publicity Insider Update to your
friends and colleagues!
===================================================
~~~ Inside This Issue's Publicity Insider Update: ~~~
1. Don’t Get Caught Up in the Highs and Lows
2. What's In This Month's Free Publicity?
3. Partyline Contacts: CNN's "Anderson Cooper 360", Allure
Magazine, Ladies' Home Journal
4. Tell Me About Free Publicity Newsletter
5. New Tricks for an Old Dog - What I Learned at Toy Fair - Part 1
===================================================
>> ITEM 1 -
Don’t Make The Media Work To Find You - Be Available
Reporter’s deadlines and TV shows’ schedules change on a
dime. Remember, if you or your product are not available, the reporter
will immediately go to the next company - perhaps your competitor - on
the list. Make sure that key reporters have your cell phone number and
check your e-mail regularly. If you’re going on vacation or need some
time away, have someone else field the calls.
One more thing -- if you’re using an e-mail service that filters spam,
be sure to check your "held mail" folder on an ongoing basis! I’ve
found a couple of messages from journalists mixed among the Viagra
pitches and messages from African bankers, and pulled them out in time
to save the story.
Why sit on the sidelines, while your competitors are scooping up the
media attention? Now more than ever, your business needs cost
effective, publicity to help drive your marketing. With our 17 issues
for the price of 12 subscription bonus, the time to get off the fence
is now. To learn more about a risk-free Free Publicity subscription,
go to:
https://www.publicityinsider.com/OrderPage.asp
===================================================
ITEM 2 --
What's In This
Month's Free Publicity Newsletter?
Free Publicity, the Newsletter for PR-Hungry Businesses, is a
subscription-only newsletter that features tips, leads, resources
and expert advice that will give you a huge edge over your
competition. You'll save thousands by doing exactly what PR firms
do without hiring a PR firm!
Even if you've never written a press release, called a journalist
or even thought about trying to get publicity, Free Publicity
will make it easy -- and fun - to claim all the publicity
exposure that awaits you.
Here's what our subscribers are reading about in this month's
issue of Free Publicity:
* The Press Release 2.0 - It's taken a while, but blogs,
niche news portals, post-it-yourself message boards, social media
sites and, most powerfully, search engines have finally emerged as a
credible alternative to major newspapers, magazines and TV news
programs. And, in this new environment, the staple tool of publicists
since 1906 -- the humble press release -- has led the way. In this
two-part piece, we look at the new role the press release is playing
and how to adjust your own approach in crafting these releases to take
full advantage of the new paradigm.
* Bill's Corner - When News Breaks - Makes Some
of Your Own, Too! Tie-In With News Events To Score Publicity -
It's safe to say that we live in interesting times. It seems we hardly
have a breather between wars, tragedies, scandals, and other events
that capitalize the media's attention. Fortunately, by being smart and
aggressive, we show you the way to break through the logjam by
tying-in -- where appropriate and tasteful -- with the news of the
day.
A big key to success in public relations is timing and
understanding the concept of "lead time", the amount of time
needed for a journalist to complete a story. With that in
mind, Bill’s Corner dedicates a section every month devoted
to helping subscribers take full advantage of seasonal
publicity opportunities by working within the framework of
the media’s lead time.
* Partyline Media Contacts - This
month, our favorite outlet
for up-to-the second media contacts provides email addresses,
editor names, and addresses for key contacts at:
The Wall Street Journal’s "Weekend Journal" - This
section's a good place to pitch soft items about culture, leisure and
the variety of ways that the Journal’s affluent readers spend their
leisure time. You got the info, we've got the contacts.
GQ: Gentleman's Quarterly - After 50 years, this sophisticated
men's magazine has done well editorially and advertising wise - better
than its more trendy competitors. Put on your best duds, we get you in
the door with all their top editors.
AARP The Magazine - With a subscriber base of over 24 million,
this magazine is the largest in the world. Their editors are always
searching for info on topics such as careers, politics, financial
planning, travel, food, health and fitness, retirement, technology,
family matters and modern love. We provide the contact info plus email
addresses. Sweet.
"The Rachael Ray Show" - The queen of the kitchen & daytime
talk is back for a new season & is looking for guests. We serve up all
the show's key producers and bookers. Come and get it.
CNBC's "Power Lunch" - Do you want to get your business or your
client mentioned on this flagship financial newscast? You got the
story...we got the contacts!
...and much more
Getting this type of insider PR contact information would take
you weeks to compile - if you could get past the media's
switchboards and secretaries! What can I say? This section is
worth the price of a subscription alone.
* Publicity Insider's Success Story
- What happens when the principles taught in Free
Publicity are put into action? In this popular "how they did it"
section, we learn how Fellow Publicity Insider and veterinarian Dr.
Jim Humphries has taken his publicity efforts to the highest level -
he's systematically climbed the media ladder from expert guest, to TV
host & producer, to spokesperson for an entire industry! Ka-
Ching! You can do it too!
* Rubel’s Rolodex -
Every month, top PR Expert
Gina Rubel (www.furiarubel.com
) opens up her private "black book" of media contacts exclusively for
subscribers only! This month she reveals her top city and state
regional magazine such as New York and LA Magazines. complete with email & postal addresses, phone
numbers, and links to each publication's editorial calendar.
This prized info would take you an entire career to compile! This
might be our most important Rolodex ever.
* Media Profile - Associated Press Broadcast
Services" - We
teamed with the
"Harrison’s Guide to the Top National TV Talk & Interview Shows"
to provide a "how to get interviewed" profile of this news service
which provides segments to 5,000 + radio and TV stations.
To learn more about the Harrison's Guide, go to:
http://www.appearontoptvshows.com/info667.html
* Feature Article: Is Your Email Pitch Landing In The Junk Folder?
- In this informative tutorial, we give you step-by-step
instructions on how to keep your valuable email pitches on their merry
way to the media and bloggers and out of junk folder purgatory.
Man, do you get a lot of solid information in
just one issue, or what?
To subscribe, go to:
Free Publicity Order Page
To view a sample copy of Free Publicity, go to:
http://www.PublicityInsider.com/freepub.asp
(You'll need a current version of Adobe Acrobat Reader to view it)
===================================================
>> ITEM 3 -- Partyline Media Contacts
Here are this ezine's sample listings from Partyline. In each
issue of the paid, subscriber-only Free Publicity Newsletter, we
team up with the good folks at Partyline to bring you a
FULL PAGE of exclusive inside info about reporters looking for stories, new
publications and exclusive story placement opportunities. If you
see a story opportunity that fits your company, jump on it quick
before word leaks out to the outside world.
Here's another reason to subscribe to Free Publicity, you'll get
a FULL PAGE of Partyline contacts every issue.
Pure PR gold!
CNN's "Anderson Cooper 360"
* CNN's "Anderson Cooper 360" goes behind the headlines and covers
stories in depth. It is heard Monday to Friday from 10PM to 12 AM and
features newsworthy guests who talk on subjects happening currently,
both from an entertainment aspect to politics, business and current
events. Filmed out of New York, the senior executive producer is David
Doss, with Charlie Moore the senior producer. They are reached at CNN,
One Time Warner Center, New York, NY 10019, (212) 275-7500. (212)
275-7820 is the breaking news desk.
Allure Magazine
* Allure Magazine, published by Conde Nast, is a 12 times a year
magazine dedicated to young women and their continuous quest for beauty
- how to achieve it and how to maintain it. The magazine, with a
circulation over one million, covers total makeovers, health, body news,
mood news, scalpel news, time savers, people of influence, hair, the
body, fashion influencers, the fashion hot list, beauty experts, and how
to stay beautiful. In addition to editor-in-chief Linda Wells, Susan
Kittenplan is the executive editor, Catherine Scroop is deputy
editor/features. Karen Asp is
the fitness editor. Victoria Kirby is the beauty editor. The fashion
director is Michael Carl, and Leah Karp is accessories editor. Allure is
at 4 Times Square, New York, NY 10036, (212) 286-2860; Fax: (212)
286-2690. Their email formula is: firstname_lastname@allure.com.
Ladies' Home Journal
* Ladies' Home Journal has a mid-July deadline for their December
Holiday Gift Guide. They will feature gifts and products including home
decor, holiday items, accessories for the home, entertaining, table
ware, crafts for the holidays, all of them affordable, and something
that the family would want. They should be under $30.00. Suggestions for
this special issues should go to home editor, Kieran diTullio, Holiday
Gift Guide Editor, Ladies' Home Journal, 375 Lexington Avenue, New York,
NY, (212) 499-2165; kieran.ditullio@meredith.com.
Bill's Note: I LOVE Partyline! Subscribers to Free
Publicity
get a FULL PAGE of Partyline contacts in EVERY issue. This is
worth the price of a subscription alone!
For more information on subscribing to Partyline, contact:
byarmon@ix.netcom.com, or go:
http://www.partylinepublishing.com. PartyLine is located at 35
Sutton Place, New York, NY 10022, (212) 755-3487; Fax: (212)
755-4859. Partyline is available by E-mail only on an annual
basis, 52 weekly issues, $167.50.
Partyline gets my highest recommendation!
=================================================
>> ITEM 4 - Tell Me About Free
Publicity
"Hey Bill:
Through years of following the solid advice and contacts in Free
Publicity, I've gotten press on my travel books in the Wall Street
Journal, USA Today, Men's Health, Forbes, Newsweek, MSN Money, and a
variety of major market newspapers. Some of these features are still
sending people to my related websites -- months or years after the story
first appeared in print.
Thanks Bill!"
Tim Leffel
author, Make Your Travel Dollars Worth a Fortune
http://www.contrariantraveler.com/index.html
You are very welcome Tim!
Each month, Free Publicity provides you with PR tips, leads,
resources and expert advice that gives you a huge edge over your
competition. You save thousands by doing exactly what PR
firms do -- without hiring a PR firm!
* One year email (PDF) subscription delivered immediately upon
publication to your e-Mail box: only **$97.00** (anywhere in the
world)!
* One year regular mail subscription to the paper edition of
Publicity Insider: only **$107.00** (within the USA only)
Here are four ways to order:
1) Our secure order form:
Click Here to Order Free Publicity !
2) Call: 201-224-3737
3) Fax: 415-532-1640 Your name, address, email address, credit
card info & delivery method of Publicity Insider you'd like to receive
4) Send a check or M.O. to
Bill Stoller's Free Publicity
6 Horizon Road - Suite 1705
Fort Lee. NJ 07024
And you'll receive the following 4 FREE SUPER
BONUSES if you
subscribe now!
BONUS #1 Bill's Inner Circle Membership
You'll find public relations gold - links to media website
contact pages that provide the actual names, e-mail addresses and
phone numbers of the top editors at the top newspapers, regional
business publications, trade magazines, & wire services. We also
include a free listing of editorial calendars for selected top
magazines.
BONUS #2 Free One-Year Membership To PR
Newswire - Normally $195.00
New subscribers receive a FREE one year membership to PR
Newswire, the world's most respected press release distributor.
Without a subscription to Free Publicity, a mandatory membership
to PR Newswire costs $195.00!
BONUS #3 Killer eBook - "From The Greatest
Minds In PR"
Here's your chance to learn PR secrets from the masters. How-to's
include "Get Rich & Become Famous Being A Guest On Big Radio
Shows", "10 Tips to Using E-Mail to Get News Coverage" and many
more.
...PLUS: If you're one of the next
50 Publicity Insider Update
subscribers, you'll receive a handy reference guide, "Top 100
Daily Newspapers in the U.S. by Circulation" !
Our subscriber satisfaction promise:
If you receive your first issue
and free report and are not fully satisfied, just contact us and
we'll refund your purchase price no questions asked. The issue
and bonuses are yours to keep.
==================================================
>> Item 5 - New Tricks for
an Old Dog - What I Learned at Toy Fair
- Part 1
I’ve been attending Toy Fair, the yearly toy trade show, in
New York for more than 20 years. My job there, of course, is to help my
clients get publicity. But there’s always a great side benefit -- I get
a intense course in what’s working with today’s media. I’m one old dog
that’s always on the lookout for new tricks! So here’s some of what I
picked up this year:
Online Press Room
Make your photos and artwork available on your website. Every reporter
that toured our showroom asked for artwork - and each was delighted when
I told them they can download images off the company website in 300 dpi
(for print) and 72 dpi (for websites). You’d be amazed how many
companies were still offering only glossy photos or color slides. In the
21st Century, you must be prepared to provide everything -- releases,
backgrounders and artwork -- in digitized fashion.
The Telephone is Still King
You can use e-mail and distribution wires until the cows come home, but
to really get the media’s attention - give them a call. Period. I
know every study shows that reporters prefer e-mail, but nothing beats
the give and take of personal, one on one interaction. I arranged my
biggest media hits by picking up the phone and speaking human-to-human
with a journalist. If anything, the ubiquity of e-mail contact has made
it easier to get through
to reporters by phone, who are no longer swamped with calls from PR
folks offering pitches, and thus are more likely to pick up their own
phones rather than screen.
Make a List of Suggested Questions
If you’ve arranged an interview or product placement, spend some time
thinking about how best to help prepare the interviewer or show’s host.
A list of bulleted "talking points" about your product or service, some
suggested questions, a fact sheet with the most interesting tidbits
broken out and bolded. These will help a journalists or segment producer
add more beef to your segment or story, and will prevent the bulk of
your time being used up by the most basic of questions. Don’t make the
talking points or questions too promotional (a suggested question such
as "Why does the world consider your product to be the best?" will get
you laughed out of a newsroom).
Every issue of Free Publicity Newsletter is chock-a-block full of
useful, proven, easy to implement tips like the one you just read. Get
off the fence and get your piece of the publicity bonanza - you can bet
your competitors are.
Go to:
https://www.publicityinsider.com/OrderPage.asp
==================================================
SEE YOU NEXT ISSUE !
Bill Stoller, Chief Publicity Insider, located in Beautiful Fort Lee, NJ
Overlooking the majestic Hudson River & New York City!
==================================================
*** Free Publicity, The Newsletter for
PR-Hungry Businesses ***
visit Bill Stoller's Publicity Insider on the Web!
http://www.publicityinsider.com
For more information on Free Publicity,The Newsletter for PR-Hungry Businesses:
visit:
http://www.publicityinsider.com/freepub.asp
To order Free Publicity, The Newsletter for
PR-Hungry Businesses
either:
visit: our secure online order form at:
Order Page
call: 201-224-3737 (M-F 10-7 EST, our operators (me, probably)
are
standing by)
fax: your name, email address, mailing address & credit number
to
415-532-1640 anytime!
email: your name, email address, mailing address & credit number
to:
orders@publicityinsider.com
We accept Visa, MasterCard, American Express and
Discover cards.
=================================================
Copyright 2008, Stoller & Bard Communications, Inc. All rights
reserved. No part of this publication may be reproduced in whole,
or in part, without the express written consent of the author.
This publication is designed to provide accurate and
authoritative information in regard to the subject matter
covered. This information is provided with the understanding that
the publisher is not engaged in rendering legal, accounting or
any other professional service. If legal advice or other expert
assistance is required, the service of a competent professional
should be sought. Therefore, the Author and Publisher expressly
disclaim any liability for the use of any information contained
herein, and this publication is provided with this understanding
and none other.
Additionally, Stoller & Bard Communications, Inc. is not
responsible for the availability of external sites, offers or
resources mentioned in advertising or in editorial content, and
does not endorse and is not responsible or liable for any
content, advertising, products, special offers or other materials
on or available from such sites or resources. Stoller & Bard
Communications, Inc. shall not be responsible or liable, directly
or indirectly, for any damage or loss caused or alleged to be
caused by or in connection with use of or reliance on any such
content, goods or services available on such external sites,
offers or resources.
|
Try Free Publicity Risk-Free!
